The challenge
Following the acquisition by a multinational group, the company needed to reposition itself as a strong, structured organisation and leave behind the family-business character that had long defined Effegidi.
Effegidi is a company renowned for processing technical laminates serving a wide range of industries. Based in Parma but with an international spirit, Effegidi is now part of Max Streicher Spa.
Following the acquisition by a multinational group, the company needed to reposition itself as a strong, structured organisation and leave behind the family-business character that had long defined Effegidi.
A single website was no longer enough. Effegidi needed a dedicated site for each target it serves, so that every type of user could find answers to their specific needs. Completing the company’s transformation, impactful social media content told the story of this great change step by step.
Logo restyling, posters and furnishings for the company headquarters.
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