Escargo

Escargo specialises in automotive logistics for dealerships and rental companies. Initially an independent company and now a division of Bertani Trasporti Spa, it takes care of corporate fleets with its integrated logistics services.

digital design graphic design social media marketing

Car transporter loaded with vehicles at sunset

Vehicles managed inside a logistics centre

The challenge

Escargo joining Bertani Trasporti: a major change that inevitably had to be reflected in the company’s communication. The company needed a clear, consistent identity, but with a stronger connection to the parent company.

Solution

For Escargo we worked first of all on the brand identity, playing with the parent company’s colours and initial so that there would be clear, continuous references. We then created a fresh, light and intuitive website that also reflects the personality of the teams leading the company. The same attention to clarity and lightness was finally brought to social media as well.