The challenge
Although present on the market, for a long time the company lacked an identity of its own, remaining closely tied to its parent company. It was time to change things.
Kalyssa distributes primary packaging for cosmetic products, carefully selecting materials and suppliers and offering customisation services.
Although present on the market, for a long time the company lacked an identity of its own, remaining closely tied to its parent company. It was time to change things.
It all began with a website that reflects the brand and its mission of telling a story with every pack. Soft colours, delicate typefaces and simplicity. Building on the website, a social media strategy was devised to publish valuable content and introduce Kalyssa and the people who work there.
Catalogues and exhibition stands.
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