Vetromeccanica manufactures conveying systems for containers made of various materials (PET, glass or aluminium), installed at companies all over the world.
The complexity of the offering made it difficult to bring everything together in a single effective website. It was necessary to reach both those who already knew exactly which product to look for and those starting from a need without yet knowing the most suitable solution.
We designed the user experience by studying the customer journey and structuring the site to address different levels of awareness. Multiple navigation paths and search systems were developed, capable of guiding each user only towards the most relevant solutions.
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